Crossmedia
Crossmedia combines the areas of media production, storytelling and marketing, offering both theoretical groundworks and exciting practical assignments.
Studying Crossmedia, you will learn to tell stories that develop in different directions and move from one platform to another. For example, a story may begin as a film, continue as a television series and eventually reach audiences as a live performance.
This programme is right for you if:
- you enjoy telling stories and bringing new ideas to life;
- you are interested in creating audiovisual content and would like to learn how to combine it with print media, events, mobile applications, games and social media;
- you want to understand audiences and the business side of media;
- you are creative, active and open to new technologies.
Some of the core courses include:
- Transmedia Project
- Sound Recording
- Writing for Transmedia
- Camera Work
- Introduction to Digital Marketing Project
- Semiotics of Multimedia
- Media Studies
- New Media Economy
Internship opportunities
An internship is a compulsory part of the programme and usually takes place after the second year of study. Students can complete their internship in Estonia or abroad, gaining professional experience in different cultural and industry environments. Ideally, the internship is completed during a period when there are no regular classes, either in January or during the summer, allowing students to focus fully on their professional experience.
Typical internship placements include marketing and creative agencies, film and audiovisual production companies, PR and communication agencies, media organisations, digital content companies, cultural institutions, start-ups, and other organisations working with crossmedia communication and storytelling.
The internship gives students the opportunity to apply their knowledge and skills in a professional environment, contribute to real projects, build their professional network, and strengthen their portfolio.
Students can choose an organisation that matches their professional interests, provided that the placement involves relevant crossmedia, media, communication, or creative-industry activities.
Explore internship opportunities
Erasmus+ and exchange opportunities
Gives you the ability to participate in exchange programs at partner universities in Europe and outside of the European Union. Exchange is possible with universities with whom Tallinn University has signed an Erasmus+ agreement. Erasmus+ programme offers different scholarships.
Explore Erasmus+ opportunities
Finishing your studies
Students can complete their studies in one of two ways: with a creative thesis or a classical academic research-based thesis.
The creative thesis consists of an academic reflection based on the portfolio of creative and professional work developed throughout the three years of study. Alternatively, students can choose to conduct an academic research project, resulting in a traditional research-based bachelor's thesis.
Career Opportunities
Graduates can pursue careers in companies offering innovative media solutions, including positions such as:
- content service developers at telecommunications companies;
- digital media specialists at media companies;
- creative professionals at advertising agencies;
- specialists working with interactive media solutions in film production companies, and more.
After completing your Bachelor’s degree, you can continue your studies in the Master’s programmes in Documentary Film orCommunication Management. You can also explore other Master’s programmes offered by Tallinn University.
Meet our alumni
Student life and learning environment
At Tallinn University, you can participate in sports, music and dance activities and join various clubs and cultural groups. BFM’s student council, Meedium, organises events and helps create an active student community. Every year, BFM also hosts the student film festival Best of BFM, or BOB, showcasing student films, music videos, advertisements and other audiovisual works. The best projects are recognised at an awards ceremony.


Students at Tallinn University’s Baltic Film, Media and Arts School have access to professional studios and state-of-the-art film and sound equipment. During your studies, you can use a film pavilion, television studio, sound studios, editing and colour grading suites, as well as video, sound and lighting equipment. The school is also home to the SuperNova 4K cinema.


Explore BFM’s learning environment
Meet our teaching staff

Alessandro Nanì
associate professor of crossmedia
Alessandro Nanì is the curator of the BA
curriculum Crossmedia. He teaches
cross-media, transmedia storytelling and
media research methods
at BA and MA levels.
Nanì holds a PhD in Media and his
research interests revolve around
audiences, cross-media and participatory
media. As part of his academic
contribution, he served as chair of the
Audience and Reception studies
thematic section of the European
Communication Research and
Education Association (ECREA) until 2022.
From 2014 until 2019 he worked as the
project manager of Cross Motion (CM),
an Interreg Baltic Sea Region project and EU Policy Area Culture Flagship project.
Currently, he is the principal investigator (Estonian research group) of the Horizon Europe project Mapping Media for Future Democracies (MeDeMap).
Alessandro Nanì's

Neveli Niit
crossmedia guest lecturer
Neveli Niit is a guest lecturer for the
BA curriculum in Crossmedia in which
she teaches Crossmedia Production
courses. Neveli has learned from the
best entrepreneurs in Europe and has
won many business accelerators in
Estonia and Finland. With that and the
time studying BA Audiovisual Media at
Tallinn University, plus Marketing and
Service Management in TalTech, she
has gathered unique storytelling
knowledge and knows how to create
messages that engage the audience. As her everyday job, she creates innovative digital services for different businesses and the public
sector, building a bridge between the company's needs and client wishes.

Michael Keerdo-Dawson
Lecturer of audiovisual storytelling
Dr Michael Keerdo-Dawson is an award-winning Lecturer of Audiovisual Storytelling at the Baltic Film, Media and Arts School (Tallinn University) who specialises in experimental approaches to screenwriting, storytelling, and film production. He holds a PhD in Audiovisual Arts and Media Studies and has two decades of experience in the film and television industry. He has written and directed short and feature films selected for prestigious film festivals.
Michael Keerdo-Dawson's
Admissions
General requirements
- Completed Secondary School Graduation Certificate, Certificate of Vocational Secondary Education or a corresponding qualification giving access to higher education
- Proof of English Proficiency
Application Deadlines and Requirements
Entrance Exam
The entrance examination consists of three parts: an audiovisual CV, a creative assignment, and an interview. Both the audiovisual CV and the creative assignment must be submitted as Google Drive links that are publicly accessible and do not require an access request to view. The Drive links must be included in a PDF file, which should then be uploaded with the application in DreamApply or SAIS.
Applicants are also encouraged to include in the same PDF file a link to a portfolio of their previous creative work, such as videos, websites, animations, 3D designs, or music.
1. Audiovisual CV – 30%
Create a three-minute audiovisual CV in English, in which you introduce yourself and explain why you would like to study crossmedia. Upload the video to an online platform, such as YouTube or Vimeo, and include the link in the PDF file.
2. Creative assignment – 20%
Create a story featuring at least two characters and a clear beginning, middle and end. At the beginning, introduce the story world, the main characters and their goals. In the middle, develop the plot, conflict and characters. At the end, resolve the conflict and, if possible, provide a moment of emotional release.
Choose one of the following themes for your creative assignment: loneliness or confusion.
Present the story using a combination of at least two media. You may use text, photographs, paintings or drawings, audio (such as a podcast), animation or video. For example, you could combine a short story with an animation or a podcast with a series of photographs.
Combine your chosen media into a single cohesive work. This may be an offline solution, such as a PDF containing text, images and links, or an online solution, such as a social media page or an audiovisual work.
Upload your creative assignment to a Google Drive folder and include the folder link in the same PDF file as the link to your audiovisual CV.
3. Interview – 50%
The final stage is an interview. Applicants will receive the time of their individual interview by email after submitting their application.
NB! International applicants who cannot travel to Estonia will be offered a chance to take the entrance exams over the Internet. It is not possible to change the interview time. Interviews take place via Zoom (in English), 20 minutes for each candidate.
For the purposes of identity verification at the admission procedure the Admission Committee has the right to take a screenshot during the oral part of the admission exam carried out via video bridge.
Evaluation criteria
- Audiovisual CV: crossmediality of audiovisual CV, storytelling of the audiovisual CV, quality of sound and photography in the audiovisual CV;
- Creative Assignment: coherence of the storytelling, development of the dramaturgical arc;
- Interview: ability to understand and answer questions in an articulated, informed and coherent manner.
The committee evaluates the candidate on the basis of pre-agreed evaluation criteria. The final scores are calculated as the average of the scores awarded by all members of the committee.
A maximum of 30 points can be awarded for the audiovisual CV, 20 points for the creative assignment, and 50 points for the interview. The minimum passing score is 65 points.
Sample Interview Questions
The questions are specific to what is presented, however, a question could be: What were the reasons behind choosing a certain tool rather than another in your audiovisual CV? (for instance, why did you choose to add animation to your CV? What is the relation between the protagonist and the antagonist in your story?).
Scholarships
Explore university-wide tuition-waivers and scholarship opportunities
Move to Tallinn
Studying in Tallinn, means studying at a compact European capital where education, technology and digital innovation meet. As an international student, you can benefit from Tallinn University's support and access practical information to help you settle into life in Estonia from the basics of accommodation to the details about working while studying and of course where to find the student support services.
Find information about:
- Accommodation
- VISA information
- Healthcare and insurance
- Cost of living
- Public transport
- Working while studying
- Peer support and student buddies
- Student Support Centre
Explore more practical topics that might come up as you relocate
Contacts
Crisely Apri
Study Counsellor and Specialist
For additional guidelines regarding the admission procedure, please contact the international admission specialist: admissions@tlu.ee